Tassel, Metal detox
Product launch, packaging and art direction. I developed the image and communication for the launch of Metal Detox, a new hair treatment proposal from Tassel. The work ranged from visual conceptualisation and packaging design to the creation of the different communication materials, seeking to convey a professional, technological and contemporary image, aligned with the brand's positioning. The result is a visual universe designed to present the product, highlight its benefits and generate attractive, recognisable communication at the point of sale and on digital channels..
