Tassel, Blond system
Tassel Blond System. Packaging design and art direction. I developed the labels for Tassel's Blond System, a professional hair care and lightening line. The proposal sought to convey a sophisticated, clean and technological image, using satin labels with a metallic finish to give the product greater presence and a sense of quality. A design intended to enhance the premium perception of the line, combining functionality, elegance and a visual identity consistent with the Tassel universe.
