PASTELERÍA RIBALTA
Creative innovation and project visualisation with AI. In this project I used artificial intelligence as a creative tool to visualise what the new pastry shop could look like before construction began. Starting from the concept and the design proposal, I created a visual recreation of the space and developed a short spot showing how the brand could be experienced and communicated once it became real. My goal was to go beyond plans and static images: to let the client stop imagining the project and instead see it, walk through it and visualise its future communication before investing in its execution. A way of using AI not only to create images, but to anticipate ideas, make decisions and turn concepts into experiences you can see before making them real.
