Pollié, post-wax gels
Packaging, art direction and advertising campaign. I developed the image for a new line of post-wax gels, starting from a distinctive feature of the product itself: its vivid, attractive colours. To enhance this, I opted for a transparent container that allowed the colour of the gel to become an essential part of the design. The labels were developed in tune with each formula, incorporating images of some of its ingredients to reinforce its personality and make each reference easier to identify. The advertising campaign translated this visual universe into a fresh, natural and sensory language, using water, transparencies and green leaves as the protagonists. The result is a line that communicates freshness, well-being and naturalness at first glance, making the product itself part of the brand language.
