Pines
Brand strategy, visual identity and web design. I start from the need to update the company's image and move it to a more current, clear and professional digital environment. The proposal involves an evolution of the visual identity, simplifying and modernising its graphic codes to build a more coherent, recognisable brand ready to grow. From this new identity, I designed a website that combines aesthetics, functionality and an intuitive user experience, organising the content clearly and highlighting its services, products and value proposition. The result is a renewed image and a digital presence designed to project the company into a new stage.
