Loffee cafe
The project was born with the aim of creating a modern coffee shop with a personality of its own, moving away from the usual visual codes of the sector and connecting with a new generation of coffee lovers. I started from the definition of the concept and the visual territory, developing a fresh, contemporary and recognisable graphic identity, applied to the different communication and brand experience elements. The result seeks to turn Loffee Café into much more than a coffee shop: a space with attitude, identity and a different way of enjoying coffee..
