HIRE CRISTINA

CRISTINA PÉREZ

Art Director · Senior Graphic Designer
Over 20 years turning ideas into brands, packaging and visual experiences.
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EXPERTISE

PACKAGING

  • Packaging design for food, beauty, fashion and personal care
  • Design systems and product hierarchies for wide ranges
  • Production, materials and finishes: labels, boxes and containers

BRANDING

  • Corporate identity and brand building
  • Rebranding and evolution of existing identities
  • Naming, verbal identity and brand guidelines

ART DIRECTION

  • Art direction for campaigns and launches
  • Creative concept and visual territory
  • Production supervision and brand consistency

VISUAL COMMUNICATION

  • Brand environments and customer experience
  • Communication materials: onsite, retail and point of sale
  • Editorial design and publications for fashion and lifestyle brands

GENERATIVE AI

  • Project visualisation with artificial intelligence
  • Integrating AI into the creative and strategic process
  • Previsualisation of concepts before production

EXPERIENCE

  1. 2009 — 2026

    INDUSTRIAS ORIOL 1942 S.L.U.

    Art Director / Designer

    Art direction and identity and packaging design for a broad portfolio of food, beauty and personal care clients. Responsible for the creative concept, the construction of the visual language, product design and the consistency of brand applications across all touchpoints.

    • BRANDING
    • PACKAGING
    • DIRECCIÓN DE ARTE
    • IDENTIDAD
    • RETAIL
    • EDITORIAL
    • FASHION
    • BEAUTY

  2. 2019 — 2022

    MOOI-PROJECTS

    Co-founder

    Co-founding of a digital design studio. Conceptualisation, brand design and user experience of DIN PAT, an application that connects people, ideas and opportunities.

  3. 2007 — 2009

    G DE GENIAL

    Freelance / Design studio

    Freelance work as a graphic designer, with identity, packaging and visual communication projects.

  4. 2004 — 2007

    EGERIE MAGAZINE

    Art Director / Designer

    Art direction and design of the publication EGERIE MAGAZINE: concept, editorial design, product launch and communication of the magazine.

EDITORIAL PROJECTS

  • Hotel Ritz 5*GL BarcelonaEditorial design of corporate magazines
  • Hotel Claris 5*GL BarcelonaEditorial design of corporate magazines
  • Hotel Urban MadridEditorial design of corporate magazines
  • CAPRIZZIOLifestyle magazine for men
  • EGERIE MAGAZINEArt direction and editorial design

AWARDS

EDUCATION

TOOLS

SHALL WE TALK?

If you have a branding, packaging, art direction or visual communication project, I'd love to hear about it.
Cristina Pérez
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